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atelier-de-fabrication-générale
Project Type
E-Mobility brand launch
Technology
Framer Next.js GSAP WebGL Meta Ads integration
A Nordic design house, entered the e-bike market with the Aspen® 877, a lightweight gravel e-bike.
A digital ecosystem for Lindholm’s flagship e-bike.
Brief
Challenge
Solution
Position Aspen as design-led urban independence.
We created a minimal yet dynamic identity inspired by Scandinavian design. The website featured a 360° interactive bike viewer, immersive photography, and seamless checkout. The campaign line “City’s Sharpest Line” was brought to life through films showing Aspen as a symbol of movement and independence.
Results
A cultural launch that redefined an gravel e-bike
Aspen® 877 sold out in 48 hours, becoming Lindholm’s fastest-selling product line. The campaign surpassed 2M impressions globally, turning Aspen into a symbol of modern mobility.
Credits
Designed and produced by Create’s digital team in partnership with Lindholm. The collaboration focused on turning a mobility product into a design statement that feels both engineered and emotional.
